Uploaded September 2026 | Updated September 2026, 4 days ago
From screens to games and toy aisles: How do characters find the new audiences in other dimensions? Explore the strategy behind scaling human talent into interactive games & consumer products.
A hit live-action series is no longer just a show – it’s the launchpad for a multi-dimensional ecosystem to meet the audience where they live. This session explores how brands are transforming linear live content to digital gaming and toy. It explains how a catchphrase becomes a play-pattern, and how toys can expand the worlds of fans.
It will focus on the technical and creative hurdles of scaling the live action talent: how do you translate the specific X-factor of a real-world host into a 2D avatar or an interactive toy? Whether you are a producer, toy maker, or developer, learn how to turn views into playtime.
From screens to games and toy aisles: How do characters find the new audiences in other dimensions? Explore the strategy behind scaling human talent into interactive games & consumer products.
A hit live-action series is no longer just a show – it’s the launchpad for a multi-dimensional ecosystem to meet the audience where they live. This session explores how brands are transforming linear live content to digital gaming and toy. It explains how a catchphrase becomes a play-pattern, and how toys can expand the worlds of fans.
It will focus on the technical and creative hurdles of scaling the live action talent: how do you translate the specific X-factor of a real-world host into a 2D avatar or an interactive toy? Whether you are a producer, toy maker, or developer, learn how to turn views into playtime.
