Uploaded September 2026 | Updated September 2026, 4 days ago
The latest collaborative cross-market, longitudinal research from Giraffe Insights and Precisify into kids’ media behaviours. Exploring both what children are doing now and how they find their way to connect with content and brands. Including a practical framework to design for sustained affinity, not just short-term spikes in attention.
Children are consuming more content than ever, across multiple platforms. That isn’t new. However, despite their media worlds being fragmented, fluid, and shaped by algorithms for some time now, many are still planning a linear journey, from discovery to engagement and then on to immersion and affinity.
But kids don’t move in straight lines.
This session presents the latest Giraffe Insights and Precisify cross-market, longitudinal research into kids’ media behaviours. Built on multi-wave studies with representative samples of 1,000+ young people, and enriched through macro trend analysis, this research tracks both what kids are doing and how they find their path to connection with content and brands.
From this research, we introduce a new interpretive framework: The Odyssey Effect which reimagines engagement as a non-linear journey full of sparks, discovery and immersion.
The latest collaborative cross-market, longitudinal research from Giraffe Insights and Precisify into kids’ media behaviours. Exploring both what children are doing now and how they find their way to connect with content and brands. Including a practical framework to design for sustained affinity, not just short-term spikes in attention.
Children are consuming more content than ever, across multiple platforms. That isn’t new. However, despite their media worlds being fragmented, fluid, and shaped by algorithms for some time now, many are still planning a linear journey, from discovery to engagement and then on to immersion and affinity.
But kids don’t move in straight lines.
This session presents the latest Giraffe Insights and Precisify cross-market, longitudinal research into kids’ media behaviours. Built on multi-wave studies with representative samples of 1,000+ young people, and enriched through macro trend analysis, this research tracks both what kids are doing and how they find their path to connection with content and brands.
From this research, we introduce a new interpretive framework: The Odyssey Effect which reimagines engagement as a non-linear journey full of sparks, discovery and immersion.
