Uploaded September 2026 | Updated September 2026, 4 days ago
In a world of endless scrolling, discover how kids find content, build loyalty, and turn attention into lasting fandom.
This session explores how children and teens discover, engage with, and stay loyal to content in an increasingly crowded digital landscape. Drawing on 11 years of data from the Dubit Trends Tracker & qualitative sessions with young people and their parents, this session reveals how young audiences navigate a world shaped by algorithms, creators, friends, and fandoms across platforms such as YouTube, Roblox, and TikTok.
The session uncovers the evolving mechanics of discovery, engagement, and loyalty. It examines why visibility alone is no longer enough, and how brands, producers, and platforms can build lasting relevance in a culture of constant scrolling.
The discussion also explores the commercial realities of free-to-watch ecosystems, highlighting the critical role of parental trust in driving subscriptions, memberships, purchases, and long-term participation. Attendees will leave with practical insights into how to move beyond short-term attention and build sustainable fandom, loyalty, and value with young audiences.
In a world of endless scrolling, discover how kids find content, build loyalty, and turn attention into lasting fandom.
This session explores how children and teens discover, engage with, and stay loyal to content in an increasingly crowded digital landscape. Drawing on 11 years of data from the Dubit Trends Tracker & qualitative sessions with young people and their parents, this session reveals how young audiences navigate a world shaped by algorithms, creators, friends, and fandoms across platforms such as YouTube, Roblox, and TikTok.
The session uncovers the evolving mechanics of discovery, engagement, and loyalty. It examines why visibility alone is no longer enough, and how brands, producers, and platforms can build lasting relevance in a culture of constant scrolling.
The discussion also explores the commercial realities of free-to-watch ecosystems, highlighting the critical role of parental trust in driving subscriptions, memberships, purchases, and long-term participation. Attendees will leave with practical insights into how to move beyond short-term attention and build sustainable fandom, loyalty, and value with young audiences.
