Uploaded March 2021 | Updated September 2026, 1 week ago
This recording looks at the core elements in enhancing your social media presence to ensure that it is as attractive and effective as possible. Viewers will gain an understanding of what social channels to use and how to optimise their use to achieve their business goals. Watching the recording will enable viewers to:
• Understand what type of content is best for each platform.
• Evaluate what will be best for their objectives.
• Discover how to create a brand voice for use on social media platforms.
• Learn how to produce content that adheres to platform-specific best practices.
• See examples of best practice in the tourism sector.
• Ask questions related to improving their social media performance.
This recording was created as part of a partnership between VisitScotland and Business Gateway’s DigitalBoost programme.
This recording looks at the core elements in enhancing your social media presence to ensure that it is as attractive and effective as possible. Viewers will gain an understanding of what social channels to use and how to optimise their use to achieve their business goals. Watching the recording will enable viewers to:
• Understand what type of content is best for each platform.
• Evaluate what will be best for their objectives.
• Discover how to create a brand voice for use on social media platforms.
• Learn how to produce content that adheres to platform-specific best practices.
• See examples of best practice in the tourism sector.
• Ask questions related to improving their social media performance.
This recording was created as part of a partnership between VisitScotland and Business Gateway’s DigitalBoost programme.
