Uploaded March 2021 | Updated September 2026, 1 week ago

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This is the second of two webinar recordings aimed at helping tourism businesses improve their search engine ranking by optimising their websites and associated social media accounts.

These webinar recordings will help businesses to understand more about:
• Assessing their existing search engine rankings.
• Improving their ranking.
• The tools they can use to help them do this.
• Best practice in the tourism sector.

These recordings have been created as part of a partnership between VisitScotland and Business Gateway’s DigitalBoost programme.