Uploaded May 2024 | Updated September 2026, 2 weeks ago
VisitScotland’s Director of Events, Paul Bush OBE, delivers a keynote speech entitled ‘Maintaining Ambition & Retaining Global Leadership’ to more than 250 delegates and 45 speakers at the sold-out Scotland’s National Events Conference 2024 on Tuesday 26 March at the Assembly Rooms in Edinburgh.
Scotland has achieved a global reputation as an events powerhouse. Our preeminent position for quality, scale, and ability is admired by our peers around the world. The impact of a consistent and sustained focus on developing Scotland’s events sector over the last twenty years has been transformative. The national events strategy has been instrumental in driving this success, thanks to the ambition and dedication of the sector, and a collaborative ‘Team Scotland’ approach. How do we maintain our ambition and retain our global status in a changing world?
VisitScotland’s Director of Events, Paul Bush OBE, delivers a keynote speech entitled ‘Maintaining Ambition & Retaining Global Leadership’ to more than 250 delegates and 45 speakers at the sold-out Scotland’s National Events Conference 2024 on Tuesday 26 March at the Assembly Rooms in Edinburgh.
Scotland has achieved a global reputation as an events powerhouse. Our preeminent position for quality, scale, and ability is admired by our peers around the world. The impact of a consistent and sustained focus on developing Scotland’s events sector over the last twenty years has been transformative. The national events strategy has been instrumental in driving this success, thanks to the ambition and dedication of the sector, and a collaborative ‘Team Scotland’ approach. How do we maintain our ambition and retain our global status in a changing world?
