Uploaded August 2021 | Updated September 2026, 2 weeks ago

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Potential visitors to Scotland use a variety of different sources and channels when they are thinking about, planning and booking a holiday. To reach potential customers successfully, you need to ensure your business is listed active on as many of these channels as possible.

Find out about the different ways a visitor might find a tourism business in Scotland, and how to get yourself a presence and increase your discoverability on those channels.

For more information on digital marketing and technology, including how to make your business discoverable and bookable, go to visitscotland.org