Uploaded February 2021 | Updated September 2026, 1 week ago

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This webinar recording is aimed at visitor attractions, tours and activity providers only.

VisitScotland and ASVA have worked together, using the STERG (Scottish Tourism Emergency Response Group) Scenario Planning Toolkit*, to highlight key considerations for businesses planning for the different scenarios Scottish tourism may face through 2021 and beyond.

This webinar recording will help you:
• Understand why and how to use scenario planning
• Consider the strengths, weaknesses, opportunities and threats in the sector
• Reflect on how your customers, your product/offering, staff members and suppliers may be impacted in the face of different scenarios – and how you may want to act
• Hear thoughts on what has worked for others and ideas you may want to implement within your own business

Be inspired with some real actionable ideas as you plan for the next 12 to 24 months.

*Details at visitscotland.org/supporting-your-business/advice/coronavirus/sterg/scenario-planning-toolkit