Uploaded July 2026 | Updated September 2026, 2 weeks ago
What does it take to move beyond AI pilots and create measurable business impact?
As Indosat Ooredoo Hutchison emerged from a major telecom merger, CEO Vikram Sinha set out to transform it into an AI-native organization. Together with leaders from McKinsey and Google Cloud, he shares how the company embedded AI across the business to positively impact EBITDA within the first year.
More than 2,000 employees, or approximately 75 percent, became AI-certified, while AI capability-building programs helped drive broad adoption across the company.
The largest opportunities emerged in four areas:
- Hyper-personalized customer engagement
- Hyperlocalized sales and distribution
- AI-driven network investment decisions
- Productivity improvements across support functions
What does it take to move beyond AI pilots and create measurable business impact?
As Indosat Ooredoo Hutchison emerged from a major telecom merger, CEO Vikram Sinha set out to transform it into an AI-native organization. Together with leaders from McKinsey and Google Cloud, he shares how the company embedded AI across the business to positively impact EBITDA within the first year.
More than 2,000 employees, or approximately 75 percent, became AI-certified, while AI capability-building programs helped drive broad adoption across the company.
The largest opportunities emerged in four areas:
- Hyper-personalized customer engagement
- Hyperlocalized sales and distribution
- AI-driven network investment decisions
- Productivity improvements across support functions
