Uploaded August 2026 | Updated September 2026, 2 weeks ago

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On _Inside the Strategy Room,_ McKinsey's Laura LaBerge and Matt Banholzer share what companies can do to maximize their competitive advantage as AI accelerates change.

In the full episode:
- Why competitive advantage matters now
- How to identify your competitive advantage
- Seven sources of competitive advantage
- How competitive advantage differs by industry
- How markets and regions change your advantage
- Efficiency, durability, and extensibility
- Turning competitive advantage into action
- Why competitive advantage is eroding
- How AI is changing competitive advantage
- Spotting disruption and new growth opportunities
- How to track and strengthen your advantage
- Five questions leaders should ask

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