Uploaded February 2025 | Updated September 2026, 2 weeks ago
If you asked me “who has the best taste in design right now?” one of the first people I’d mention is Thiago Costa. (https://x.com/tcosta_co)
His product [Fey](fey.com/) is in the S-tier of design and I’ve studied his visual techniques for many years.
Finally, after over a 12 months of pestering he agreed to share his secrets in a interview 🙌
We go deep into:
- Mastering the finer details of craft
- Putting AI at the heart of the new Fey 2.0
- Where Thiago draws inspiration outside of UI
- What it looks like to have a “heightened awareness”
- How Thiago evolved the Fey aesthetic from 1.0 to 2.0
- Specific visual techniques for making your UI more lifelike
- + a *lot* more
- Caravaggio (caravaggio.org/) is the painter who Thiago calls the “master of light”
- The Local Project (youtube.com/c/thelocalproject) interior design channel on YouTube
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪
Chapters
0:00 Intro
1:08 The backstory of Fey
6:04 The strategy behind their 2.0 release
9:01 Initial AI design explorations
10:17 How Thiago knows when a design is ready
14:13 Evolving the Fey aesthetic
18:39 When design is art
27:24 When to break the rules of visual design
45:36 Taste through heightened awarenesss
48:53 Standing out in an AI world
If you asked me “who has the best taste in design right now?” one of the first people I’d mention is Thiago Costa. (https://x.com/tcosta_co)
His product [Fey](fey.com/) is in the S-tier of design and I’ve studied his visual techniques for many years.
Finally, after over a 12 months of pestering he agreed to share his secrets in a interview 🙌
We go deep into:
- Mastering the finer details of craft
- Putting AI at the heart of the new Fey 2.0
- Where Thiago draws inspiration outside of UI
- What it looks like to have a “heightened awareness”
- How Thiago evolved the Fey aesthetic from 1.0 to 2.0
- Specific visual techniques for making your UI more lifelike
- + a *lot* more
- Caravaggio (caravaggio.org/) is the painter who Thiago calls the “master of light”
- The Local Project (youtube.com/c/thelocalproject) interior design channel on YouTube
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪
Chapters
0:00 Intro
1:08 The backstory of Fey
6:04 The strategy behind their 2.0 release
9:01 Initial AI design explorations
10:17 How Thiago knows when a design is ready
14:13 Evolving the Fey aesthetic
18:39 When design is art
27:24 When to break the rules of visual design
45:36 Taste through heightened awarenesss
48:53 Standing out in an AI world
