Uploaded July 2026 | Updated September 2026, 2 weeks ago
Pablo Stanley (pablostanley.com/) has built as many creative tools as anyone in our industry.
So in this episode he gives us a behind-the-scenes of his latest creations (including how he prototyped the all-new design mode in Vercel's v0).
We go deep into:
- The two types of design builders at Vercel
- Pablo's approach to prototyping the new v0
- Behind the scenes of Pablo's custom design tools
- What historic artists teach us about AI and creativity
- How Pablo gets people excited about his ideas with Loom
- The moment Pablo realized “I don’t design like this anymore”
- Efecto: Pablo’s design tool with shaders, ASCII effects, and AI agents on the canvas (https://efecto.app/)
- hilos: Pablo’s team chat that ships code (https://hilos.sh/)
Chapters
0:00 Intro
1:11 How Pablo built his own design tool
10:42 "I don't design like this anymore..."
14:03 How building with AI can be isolating
15:55 Pablo's new product hilos
18:24 The shift to orchestration
22:08 What designers today can learn from historic artists
31:45 Behind-the-scenes of Pablo's workflow
35:02 The two types of builders on product teams
37:36 Behind-the-scenes of building v0
42:25 How Pablo uses Loom videos to share ideas
47:48 How Pablo protects his creativity
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪
Pablo Stanley (pablostanley.com/) has built as many creative tools as anyone in our industry.
So in this episode he gives us a behind-the-scenes of his latest creations (including how he prototyped the all-new design mode in Vercel's v0).
We go deep into:
- The two types of design builders at Vercel
- Pablo's approach to prototyping the new v0
- Behind the scenes of Pablo's custom design tools
- What historic artists teach us about AI and creativity
- How Pablo gets people excited about his ideas with Loom
- The moment Pablo realized “I don’t design like this anymore”
- Efecto: Pablo’s design tool with shaders, ASCII effects, and AI agents on the canvas (https://efecto.app/)
- hilos: Pablo’s team chat that ships code (https://hilos.sh/)
Chapters
0:00 Intro
1:11 How Pablo built his own design tool
10:42 "I don't design like this anymore..."
14:03 How building with AI can be isolating
15:55 Pablo's new product hilos
18:24 The shift to orchestration
22:08 What designers today can learn from historic artists
31:45 Behind-the-scenes of Pablo's workflow
35:02 The two types of builders on product teams
37:36 Behind-the-scenes of building v0
42:25 How Pablo uses Loom videos to share ideas
47:48 How Pablo protects his creativity
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪
