Uploaded October 2025 | Updated September 2026, 2 weeks ago

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Part of my vision with Inflight (join.dive.club/inflight) is to pull back the curtain as much as possible and show people what goes in to designing a startup from scratch.

I want to make the content that I wish I had earlier in my career.

So last month I shared our fundraising pitch (youtube.com/watch?v=lwQXXGC0HZc) and today I’m sharing pt. II of my live design sessions with James McDonald (https://x.com/jamesm) who is easily one of my favorite designers on the planet.

We spent over 90 minutes sweating the details for shadows, borders, and James even whips up some gorgeous empty states from scratch.

Watching him design is a thing of beauty so I hope you enjoy the behind-the-scenes 👇

Part 1 - youtu.be/D39Dv9MSlhs

Dive is where the best designers never stop learning 🤿

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