The most powerful stories are often the ones we havent given ourselves permission to tell. @brandinnovators
The most powerful stories are often the ones we havent given ourselves permission to tell.  @brandinnovators
Uploaded May 2026 | Updated September 2026, 2 weeks ago
Belgian director Lukas Dhont joined us on stage at our Entertainment Marketing #BISummit during the Cannes Film Festival, in partnership with The Ankler, to talk about "Coward," his World War I drama following two soldiers who form a profound bond in the trenches, and what he observed in the quiet moments on set — the ease with which his actors spoke openly about their inner lives. Days later, stars Emmanuel Macchia and Valentin Campagne walked away with the Best Actor award at the 79th Cannes Film Festival closing ceremony.

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The most powerful stories are often the ones we haven't given ourselves permission to tell.

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