Uploaded May 2026 | Updated September 2026, 1 week ago

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The Cannes Film Festival is still underway — and the conversations happening on the Croisette this week are as much about the future as they are about film. L'Oréal's Beyza Kapu joined us on stage at our Entertainment Marketing #BISummit during the Cannes Film Festival, in partnership with The Ankler, to explore what it means for human behavior — and brand marketing — when we stop searching and filtering, and start delegating our decisions to machines.

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