Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Tantor Films' Executive Producer & Founder Ingrid Bragemann joined us on stage at our Entertainment Marketing #BISummit during the Cannes Film Festival, in partnership with The Ankler, to share how a single scene in "Papi Ricky" — filmed aboard a LATAM Airlines plane — became the launch vehicle for one of the airline's most significant product announcements: free wifi for every passenger. The integration landed because LATAM had skin in the game from the beginning — as a financing partner, not just a logo looking for placement.

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