Uploaded July 2026 | Updated September 2026, 2 weeks ago

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National Basketball Association (NBA)'s Chris Paul joined us on stage at our Marketing Leadership hashtag#BISummit on the Beach Stage at Rado Plage during Cannes Lions, in conversation with Lyft Ads' Shane Dwyer, to reflect on how his role evolved beyond being an athlete. From serving on the NBA Players Association to taking on leadership positions behind the scenes, he shared why understanding the business of the league became just as important as competing in it — and how those experiences shaped the next chapter of his career.

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