Uploaded July 2026 | Updated September 2026, 2 weeks ago

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PepsiCo's Mark Kirkham joined us on stage at our Marketing Leadership #BISummit on the Beach Stage at Rado Plage during Cannes Lions, in conversation with EY's Patricia Camden, CLMP, CCXP, to share his philosophy of "making simple special."

As AI and new technologies continue to reshape marketing, Mark emphasized the importance of returning to the fundamentals — understanding what your brand stands for and the value it creates for consumers. From there, he explained, technology becomes an opportunity to amplify those strengths rather than define them.

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