From Attention to Loyalty: The Power of Cultural Relevance @brandinnovators
From Attention to Loyalty: The Power of Cultural Relevance  @brandinnovators
Uploaded July 2026 | Updated September 2026, 1 week ago
Enjoy this compelling discussion from the Beach Stage at our annual Marketing Leadership Summit during Cannes Lions, hosted at Rado Plage, featuring key insights and strategies from these industry leaders:

• Julie Foster, SVP & Managing Director, EA Experiences, Electronic Arts
• Tom Evans, Head of The Kitchen, Kraft Heinz
• Danielle Hawley, Global Head of Brand and Creative, Uber
• Devin Nagy, Global Head of Digital, Tequila, Diageo
• Moderated by: Wouter Aalberse, Head of Global Brand Partnerships, Channel Factory

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From Attention to Loyalty: The Power of Cultural RelevanceBackstage with e.l.f. Beauty and EkimetricsBackstage with Urban Outfitters & Evergreen TradingInside AtonementThe New Streaming Wars: Netflix, Ads and the Future of AttentionInside Club Kid with Diego CalvaIt doesnt need to be complicated.Backstage with Cuisinart and HavasInside Coward with Lukas DhontCreating Experiences People Want to Share and Communities They Want to JoinBackstage with 7-Eleven & QuantcastInside The Man I Love
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From Attention to Loyalty: The Power of Cultural Relevance

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