The AI-First Marketing Organization @brandinnovators
The AI-First Marketing Organization  @brandinnovators
Uploaded March 2026 | Updated September 2026, 1 week ago
Enjoy this inspiring discussion from our Leadership in Brand Marketing Summit during SXSW, hosted at Malverde in Austin, featuring key insights and strategies from these industry leaders:

• Matt Hammel, Co-Founder and COO, AirOps
• Faizan Buzdar, CEO, RollAI
• Angela Gruszka, SVP of Marketing, Charitybuzz
• Billy Bohan Chinique, Vice President, Marketing & Digital Innovation, Virgin Voyages
• Moderated by: Fabio Ranieri, Head of GTM Innovation & AI, HP

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The AI-First Marketing OrganizationBackstage with Marriott and Captiv8Backstage with GoodRx & GumGumSupercharging the Superfans: An Inside Look at How Chipotle Moves at the Speed of CultureBackstage with LOréal & Alembic TechnologiesThe Relationship Economy: How CMOs Are Rethinking Influence, Partnerships, and Brand LeadershipBackstage with Zoom and OptimizelyThe best brand integrations dont feel like ads. They feel like plot points.Connecting with Consumers in the Attention EconomyBackstage with SharkNinja and Bluefish AIBackstage with PepsiCo & RembrandThe NBAs biggest decisions dont all happen on the court.
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The AI-First Marketing Organization

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