Uploaded May 2026 | Updated September 2026, 1 week ago

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The Cannes Film Festival is still in full swing — and if you're on the Croisette, the Nespresso beach café is worth a stop. Nespresso UK's Michael Melmoe joined us on stage at our Entertainment Marketing #BISummit during the Cannes Film Festival, in partnership with The Ankler, to pull back the curtain on how the brand's Recipe Remix pop-up in Covent Garden was just the beginning of a campaign that has since traveled all the way to the south of France, with a partner whose taste in flavors is equally adventurous.

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