Uploaded January 2023 | Updated September 2026, 3 days ago
Vermeer’s famous painting “The Milkmaid” portrays a dairy craftswoman in the middle of preparing a recipe. The masterpiece crossed centuries, even becoming an emblematic icon behind the French favorite Nestle and its dessert brand, La Laitière. To extend the saga of this famous painting and its unexpected journey, Ogilvy Paris launched the first advertising using the AI tool DALL.E Out painting to expand the scene and create new imagery that keeps the original masterpiece's look and feel while telling a story of how pleasurable it is to take time.
Client: La Laitiere
Team: Ogilvy Paris
Vermeer’s famous painting “The Milkmaid” portrays a dairy craftswoman in the middle of preparing a recipe. The masterpiece crossed centuries, even becoming an emblematic icon behind the French favorite Nestle and its dessert brand, La Laitière. To extend the saga of this famous painting and its unexpected journey, Ogilvy Paris launched the first advertising using the AI tool DALL.E Out painting to expand the scene and create new imagery that keeps the original masterpiece's look and feel while telling a story of how pleasurable it is to take time.
Client: La Laitiere
Team: Ogilvy Paris
