Uploaded January 2023 | Updated September 2026, 4 days ago
To raise awareness in Portugal of the war and human rights crisis in Ukraine and Amnesty International's efforts to help, the organization teamed up with Bar Ogilvy to create a campaign that nobody could ignore. Advertisements were interrupted by air raid sirens—just like the ones heard in Ukraine during the conflict—and were followed by a message: "Here, the routine continues. Not in Ukraine."
Client: Amnesty International
Team: BAR Ogilvy
To raise awareness in Portugal of the war and human rights crisis in Ukraine and Amnesty International's efforts to help, the organization teamed up with Bar Ogilvy to create a campaign that nobody could ignore. Advertisements were interrupted by air raid sirens—just like the ones heard in Ukraine during the conflict—and were followed by a message: "Here, the routine continues. Not in Ukraine."
Client: Amnesty International
Team: BAR Ogilvy
