Netflix Data Driven Animated Gif Campaign @Ogilvy
Netflix Data Driven Animated Gif Campaign  @Ogilvy
Uploaded March 2016 | Updated September 2026, 3 days ago
We installed digital posters that dynamically changed content to match the context of their surroundings. GIFs from Netflix's library of films and television series were used to convey a range of emotions or expressions in spontaneous reaction to major current events, such as a sporting victory or even a change in the weather.
Netflix Data Driven Animated Gif CampaignDear CustomerBreaking SirensModern Exchange: Episode 7 - Sumaira Mirza and Bea BesaVolkswagen - The SantanaOgilvy On—Social Media Trends 2023Addressing The Problem Case Study VideoMaxwell House Coffee - Good To The Last DropKingo - KingoOgilvy AtlantaWhat If? - The Transform Masters QuestionDanish Defense Command Documentary Campaign
Ogilvy |

Netflix Data Driven Animated Gif Campaign

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