Uploaded May 2013 | Updated September 2026, 4 days ago
The three things you must keep in mind for interactive content: Where is your content headed? Where is your audience? And how do you get the two of them aligned? Marketers use interactive content to prompt engagement with consumers. However, that only works if your consumers find your content in the first place. In his third video, Rob Davis, Executive Director of the Content Marketing Practice at OgilvyOne, shares his recipe for success for distribution. It has only three ingredients, but each must be fully understood and used in the proper order. View more at Content + Pervasive Creativity: bit.ly/FastCoPervasiveCreativity
The three things you must keep in mind for interactive content: Where is your content headed? Where is your audience? And how do you get the two of them aligned? Marketers use interactive content to prompt engagement with consumers. However, that only works if your consumers find your content in the first place. In his third video, Rob Davis, Executive Director of the Content Marketing Practice at OgilvyOne, shares his recipe for success for distribution. It has only three ingredients, but each must be fully understood and used in the proper order. View more at Content + Pervasive Creativity: bit.ly/FastCoPervasiveCreativity
