Uploaded June 2025 | Updated September 2026, 2 days ago
Could redesigning your speedometer reduce risky driving? In this episode, Professor Ola Svenson discusses his research on speed perception and how a simple change-displaying time per kilometer instead of kilometers per hour-can significantly improve driver decision-making. Discover how a subtle design tweak can correct time-saving misjudgments and align driver behavior with real-world safety outcomes.
Could redesigning your speedometer reduce risky driving? In this episode, Professor Ola Svenson discusses his research on speed perception and how a simple change-displaying time per kilometer instead of kilometers per hour-can significantly improve driver decision-making. Discover how a subtle design tweak can correct time-saving misjudgments and align driver behavior with real-world safety outcomes.
