Uploaded July 2023 | Updated September 2026, 4 hours ago

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Explore how you can design and analyze a Preferential Looking paradigm in Tobii Pro Lab using the Advanced Screen project type.

The preferential-looking paradigm is a paradigm in which typically two visual are presented on the screen, and looking time is measured to each image to determine a preference for one stimuli over another.

For example, researchers could use this paradigm to determined if children have an animate bias, and prefer to look at animate things over inanimate ones.
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LINKS & RESOURCES
👉Learn more about Tobii Pro Lab: tobii.com/products/software/behavior-research-software/tobii-pro-lab
👉Sign up for 30-day free trial: tobii.com/products/software/behavior-research-software/tobii-pro-lab/free-trial
👉Download this sample project for free: connect.tobii.com/s/demo-project-preferential-looking?language=en_US
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