Uploaded June 2022 | Updated September 2026, 3 hours ago
In the world of retail, a lot of conventional wisdom is taken for granted. With eye tracking, market research agencies have the tools to subvert some of our preconceived ideas about in-store consumer behavior. Tracking consumer attention allows us to see through the eyes of consumers and back our hypotheses up with cold, hard, facts. Learn some of the most common misconceptions that don’t stand up to scrutiny.
Learn more about shopper research here: tobii.com/solutions/consumer-research-and-user-experience/shopper-research
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LINKS & RESOURCES
👉 Examining buyer behavior in a car showroom for Toyota: tobii.com/resource-center/customer-stories/examining-buyer-behavior-toyota-showroom
👉 Analyzing the visibility of Earth Corporation’s products at the shelf: tobii.com/resource-center/customer-stories/analyzing-visibility-of-products-at-the-shelf
👉 Tobii Insight Services: tobii.com/products/consulting-services/tobii-insight
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CONNECT WITH US ON SOCIAL MEDIA
LinkedIn: linkedin.com/company/tobii
Instagram: instagram.com/tobii_eye_tracking
X (formerly Twitter): twitter.com/TobiiTechnology
Facebook: facebook.com/TobiiAB
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ABOUT TOBII
We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future.
tobii.com
In the world of retail, a lot of conventional wisdom is taken for granted. With eye tracking, market research agencies have the tools to subvert some of our preconceived ideas about in-store consumer behavior. Tracking consumer attention allows us to see through the eyes of consumers and back our hypotheses up with cold, hard, facts. Learn some of the most common misconceptions that don’t stand up to scrutiny.
Learn more about shopper research here: tobii.com/solutions/consumer-research-and-user-experience/shopper-research
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
LINKS & RESOURCES
👉 Examining buyer behavior in a car showroom for Toyota: tobii.com/resource-center/customer-stories/examining-buyer-behavior-toyota-showroom
👉 Analyzing the visibility of Earth Corporation’s products at the shelf: tobii.com/resource-center/customer-stories/analyzing-visibility-of-products-at-the-shelf
👉 Tobii Insight Services: tobii.com/products/consulting-services/tobii-insight
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
CONNECT WITH US ON SOCIAL MEDIA
LinkedIn: linkedin.com/company/tobii
Instagram: instagram.com/tobii_eye_tracking
X (formerly Twitter): twitter.com/TobiiTechnology
Facebook: facebook.com/TobiiAB
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
ABOUT TOBII
We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future.
tobii.com
