Uploaded October 2016 | Updated September 2026, 20 hours ago

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In this video, Dr. Simone C. Ehmig,
from the German Reading Foundation (Stiftung Lesen) in Mainz, explains how
wearable eye tracking technology enables her to better understand reading
behavior and media consumption. Tobii Pro Glasses 2 was used to study how young
adults use written language in their everyday lives, including their reading,
writing, media usage, and active participation in online media.