Uploaded August 2026 | Updated September 2026, 2 weeks ago
To join Movement Makers, DM Evan on Instagram at instagram.com/evancarmichael
Evan Carmichael reflects on how differently he would build his channel today compared to when he started, admitting he made countless mistakes and was still stuck around two thousand subscribers after five full years of consistent content. He recalls meeting a YouTuber with millions of subscribers who had only just hired his very first virtual assistant, which showed Evan how many creators are far too slow to treat their channel like an actual business.
He explains that money cannot be the number one priority for a creator, since chasing views or income above everything else usually leads to losing or resenting the work. At the same time, money cannot rank last either, since a channel that never generates income eventually cannot sustain a team or the mission behind it, so it belongs somewhere firmly in the top five priorities.
Evan encourages creators to think about the fastest realistic way to start earning from their content, typically through one on one coaching, consulting, or service work rather than jumping straight into a course or a book. He compares a book or a course to coaching at scale with zero feedback, since you do not hear a single objection or concern from your audience until the finished product is already published and being reviewed.
He describes the common yeah but objections that only surface once you start working with people directly, like someone insisting they are too old or too financially stretched to make a change. Skipping the one on one groundwork and jumping straight to a scaled product often means missing those objections entirely, which is exactly why so many first courses and books quietly flop after launch.
Evan closes by encouraging aspiring creators to get as close as possible to their earliest paying clients or community members, since understanding their real struggles becomes the foundation for whatever program or product eventually gets built. That direct, personal contact will always earn more in the early days than passive ad revenue ever could.
#Motivation #Shorts #EvanCarmichael
To join Movement Makers, DM Evan on Instagram at instagram.com/evancarmichael
Evan Carmichael reflects on how differently he would build his channel today compared to when he started, admitting he made countless mistakes and was still stuck around two thousand subscribers after five full years of consistent content. He recalls meeting a YouTuber with millions of subscribers who had only just hired his very first virtual assistant, which showed Evan how many creators are far too slow to treat their channel like an actual business.
He explains that money cannot be the number one priority for a creator, since chasing views or income above everything else usually leads to losing or resenting the work. At the same time, money cannot rank last either, since a channel that never generates income eventually cannot sustain a team or the mission behind it, so it belongs somewhere firmly in the top five priorities.
Evan encourages creators to think about the fastest realistic way to start earning from their content, typically through one on one coaching, consulting, or service work rather than jumping straight into a course or a book. He compares a book or a course to coaching at scale with zero feedback, since you do not hear a single objection or concern from your audience until the finished product is already published and being reviewed.
He describes the common yeah but objections that only surface once you start working with people directly, like someone insisting they are too old or too financially stretched to make a change. Skipping the one on one groundwork and jumping straight to a scaled product often means missing those objections entirely, which is exactly why so many first courses and books quietly flop after launch.
Evan closes by encouraging aspiring creators to get as close as possible to their earliest paying clients or community members, since understanding their real struggles becomes the foundation for whatever program or product eventually gets built. That direct, personal contact will always earn more in the early days than passive ad revenue ever could.
#Motivation #Shorts #EvanCarmichael
