Uploaded May 2026 | Updated September 2026, 1 week ago

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Actor, director and producer Diego Luna joined us on stage at our Entertainment Marketing #BISummit during the Cannes Film Festival, in partnership with The Ankler, to share a philosophy that resonates well beyond the set — that no matter how much you prepare, the most transformative moments are the ones you couldn't have anticipated. And the only way to reach them is to stay open to what the work is telling you while it's happening.

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