Uploaded April 2026 | Updated September 2026, 2 weeks ago
This season. . . The most terrifying movie you've ever seen. . . The only thing scarier than losing your appliances. . . Is what they'll do to sell. you. another.
It's not coming to a theatre near you, but you'll see it at some point, sure enough. Ads are everywhere in this day and age, and unfortunately, it's no secret that the big guns at the top have their ways to target their ads to you. So what is a little business in Maine going to do to stand up against the overwhelming odds? On this episode of The Briefcase, Ric shares a scary story about death. About loss. And that's not even the scary part.
What You'll Learn:
• Companies can and will shell out the big bucks to get their ads thrown your way.
• What they have in quantity, they trade off in quality: showcases of their products and prices that are perfectly servicable... but who can do it better?
• It is up to you to make your business easy to remember, easy to find, and easy to choose. Be interesting, put effort into how you appear and how you market.
Got a question for the Sutherland Weston team? Connect with us at sutherlandweston.com
This season. . . The most terrifying movie you've ever seen. . . The only thing scarier than losing your appliances. . . Is what they'll do to sell. you. another.
It's not coming to a theatre near you, but you'll see it at some point, sure enough. Ads are everywhere in this day and age, and unfortunately, it's no secret that the big guns at the top have their ways to target their ads to you. So what is a little business in Maine going to do to stand up against the overwhelming odds? On this episode of The Briefcase, Ric shares a scary story about death. About loss. And that's not even the scary part.
What You'll Learn:
• Companies can and will shell out the big bucks to get their ads thrown your way.
• What they have in quantity, they trade off in quality: showcases of their products and prices that are perfectly servicable... but who can do it better?
• It is up to you to make your business easy to remember, easy to find, and easy to choose. Be interesting, put effort into how you appear and how you market.
Got a question for the Sutherland Weston team? Connect with us at sutherlandweston.com
