Uploaded August 2026 | Updated September 2026, 2 weeks ago
Business, too, follows the rule of threes. And so should you! On this episode of The Briefcase, Ric Tyler brings you in on a marketing tip that's right at home in the boardrooms and the big offices: out of every good or service in the world, people are only buying three things... and ideally, you oughta be selling one of them!
What You'll Learn
• The first rung is offering an Experience; what you're selling isn't groundbreaking, but it's something interesting.
• People will pay a little more for some Convenience; if you save time, it's alright if you spend a little more money.
• What people are always looking for is a Solution; you want to be the service that offers it.
Got a question for the Sutherland Weston team? Connect with us at sutherlandweston.com
Business, too, follows the rule of threes. And so should you! On this episode of The Briefcase, Ric Tyler brings you in on a marketing tip that's right at home in the boardrooms and the big offices: out of every good or service in the world, people are only buying three things... and ideally, you oughta be selling one of them!
What You'll Learn
• The first rung is offering an Experience; what you're selling isn't groundbreaking, but it's something interesting.
• People will pay a little more for some Convenience; if you save time, it's alright if you spend a little more money.
• What people are always looking for is a Solution; you want to be the service that offers it.
Got a question for the Sutherland Weston team? Connect with us at sutherlandweston.com
