Uploaded December 2025 | Updated September 2026, 2 weeks ago
The homepage is meant to help your business, but if not used correctly, all it'll do is hinder you. On this episode of The Briefcase, Makaila Hickey, Sutherland Weston's Digital Content Strategist, talks about the website side of businesses and what can break (or make) the customer experience. How is a website like an octopus? You'll have to listen to find out. What you'll learn:
• There's a three-second test you can use to see if your website's landing page shapes up. In three seconds, could a new visitor tell what you do, who you serve, and what to do next just by your homepage?
• Every page on your website should answer a single simple question. Confusion on your site doesn't lead to conversions.
• A website that you don't like to update will not end up updated: so a simple design is better for both your customers and you!
The homepage is meant to help your business, but if not used correctly, all it'll do is hinder you. On this episode of The Briefcase, Makaila Hickey, Sutherland Weston's Digital Content Strategist, talks about the website side of businesses and what can break (or make) the customer experience. How is a website like an octopus? You'll have to listen to find out. What you'll learn:
• There's a three-second test you can use to see if your website's landing page shapes up. In three seconds, could a new visitor tell what you do, who you serve, and what to do next just by your homepage?
• Every page on your website should answer a single simple question. Confusion on your site doesn't lead to conversions.
• A website that you don't like to update will not end up updated: so a simple design is better for both your customers and you!
