Uploaded April 2026 | Updated September 2026, 2 weeks ago
In this episode of AI With Sally, hosted by EE Times’ Sally Ward-Foxton, Muneyb Minhazuddin discusses Ambarella's evolving go-to-market strategy, emphasizing the shift from a direct sales approach to a more collaborative model involving ISVs and system integrators. He highlights the role of AI in creating new market opportunities and the importance of simplifying application development through the DevZone and Agentic Blueprints.
The discussion also covers the challenges and strategies in building partnerships, understanding value realization in vertical markets, and the anticipated impact of these changes on Ambarella's growth and market presence.
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In this episode of AI With Sally, hosted by EE Times’ Sally Ward-Foxton, Muneyb Minhazuddin discusses Ambarella's evolving go-to-market strategy, emphasizing the shift from a direct sales approach to a more collaborative model involving ISVs and system integrators. He highlights the role of AI in creating new market opportunities and the importance of simplifying application development through the DevZone and Agentic Blueprints.
The discussion also covers the challenges and strategies in building partnerships, understanding value realization in vertical markets, and the anticipated impact of these changes on Ambarella's growth and market presence.
🎙 Listen to more EE Times On Air podcasts on power, embedded, AI, and more: eetimes.com/podcasts/?utm_source=youtube&utm_medium=eetimes&utm_campaign=youtubepodcasts_eetc
🎥 Don't miss an episode and subscribe to our YouTube channel: youtube.com/channel/UCMMLsicGD2Zazw6xtPELWqg
Stay up to date with the latest news in the electronics industry
➡️ EE Times: eetimes.com/?utm_source=youtube&utm_medium=eetimes&utm_campaign=youtubepodcasts_eetc
➡️ Power Electronics News: powerelectronicsnews.com/?utm_source=youtube&utm_medium=eetimes&utm_campaign=youtubepodcasts_eetc
➡️ Embedded: embedded.com/?utm_source=youtube&utm_medium=eetimes&utm_campaign=youtubepodcasts_eetc
➡️ EDN: edn.com/?utm_source=youtube&utm_medium=eetimes&utm_campaign=youtubepodcasts_eetc
📰 Subscribe to our newsletter: aspencore.dragonforms.com/loading.do?omedasite=EventSubscription&pk=YOUTUBE
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📈 Download free industry white papers: eetimes.com/techpapers/?utm_source=youtube&utm_medium=eetimes&utm_campaign=youtubepodcasts_eetc
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![Distributed Intelligence Is Key to Scaling Physical AI
In this video interview, Rafael Sotomayor, President and CEO of NXP Semiconductors, explains why scaling physical AI is not just about building bigger brains, but about putting the right intelligence in the right place. He tells EE Times Executive Editor, Nitin Dahad, “If we are to scale physical AI for humanoids, we need to ask ourselves: how do we mimic the human body?”
In order to do this Sotomayor explains NXP’s view of the architecture required for this: the neural axis architecture. This is a distributed approach to placing the right level of intelligence of each layer needed for physical AI: the reasoning layer, the coordination layer, and the reflex layer.
Based on this, he said, “There’s a spectrum [of intelligence] that makes a humanoid useful.”
Watch the video interview with Rafael Sotomayor here to learn more about this concept and how it addresses the challenge of scaling physical AI.
#physicalAI #neuralaxisarchitecture #reasoninglayer #coordinationlayer
#reflexlayer Distributed Intelligence Is Key to Scaling Physical AI](https://i.ytimg.com/vi/_kvXsfMrgHo/mqdefault.jpg)






