Uploaded September 2011 | Updated September 2026, 1 day ago
1999 ad offering tips on what to do if you are alone behind the wheel and trouble arises. The ad does a better job of dancing around the sexism issue than others (see Goodyear Polyglas ad), but it still seems to be playing on the idea that a woman is at risk if she doesn't have a man with her when she's driving.
It's rather comical the levels this ad goes to to avoid talking about the actual issues of sexual assault or physical violence, even showing a wolf with red eyes in the backseats as a threat!
This spot aired during A&E's "The Story of the Gun" part 2, Saturday February 20th, 1999
1999 ad offering tips on what to do if you are alone behind the wheel and trouble arises. The ad does a better job of dancing around the sexism issue than others (see Goodyear Polyglas ad), but it still seems to be playing on the idea that a woman is at risk if she doesn't have a man with her when she's driving.
It's rather comical the levels this ad goes to to avoid talking about the actual issues of sexual assault or physical violence, even showing a wolf with red eyes in the backseats as a threat!
This spot aired during A&E's "The Story of the Gun" part 2, Saturday February 20th, 1999
