Uploaded June 2025 | Updated September 2026, 1 hour ago

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🔦 In this exclusive conversation from Optimove Connect 2025, NEXT.io’s Head of Relationships, Ross Stafford, speaks with the marketing leaders of FDJ United to explore their remarkable shift from traditional, assembly-line marketing to a Positionless, data-driven, and agile model.

👥 Rachel Parker, Head of Customer Marketing, and Georgi Pepelyankov, Head of Marketing Transformation at FDJ United, join Paul O’Shea, VP of Customer Success at Optimove, to share how they reimagined their marketing function and what it took to make it work at scale.

Together, they unpack:
- What Positionless Marketing delivers in real-world application
- How they trained and aligned more than 97 marketers
- Where automation, data, and AI made the biggest impact
- The cultural shifts needed to unlock efficiency and scale
- Practical lessons and advice for companies on a similar path

Whether you're a marketing executive, digital strategist, or innovator, this session provides actionable insights into the future of AI-led marketing and how Positionless teams drive measurable results.