Uploaded July 2025 | Updated September 2026, 15 hours ago
This NEXT.io Spotlight explores how real-time personalisation has evolved from a ‘nice to have’ into a business-critical function for iGaming operators.
Maria Grigorova, Head of CRM and Personalisation at the Rank Group, and Matthew Gilbery, Director of Personalisation at Optimove, share their firsthand experiences delivering tailored customer journeys at scale using AI, machine learning, and platforms like Optimove’s Digital Experience Platform, Opti-X to boost engagement and retention.
They discuss how the industry has shifted from acquisition-led strategies to a stronger focus on retention, and why integrating real-time data, recommendation engines, and CRM workflows is essential to staying competitive in 2025.
The conversation also covers the challenges of data quality, system integration, and the balance between automation and human strategy, plus a look ahead at Positionless Marketing and the trends shaping the future of personalisation in gambling.
This NEXT.io Spotlight explores how real-time personalisation has evolved from a ‘nice to have’ into a business-critical function for iGaming operators.
Maria Grigorova, Head of CRM and Personalisation at the Rank Group, and Matthew Gilbery, Director of Personalisation at Optimove, share their firsthand experiences delivering tailored customer journeys at scale using AI, machine learning, and platforms like Optimove’s Digital Experience Platform, Opti-X to boost engagement and retention.
They discuss how the industry has shifted from acquisition-led strategies to a stronger focus on retention, and why integrating real-time data, recommendation engines, and CRM workflows is essential to staying competitive in 2025.
The conversation also covers the challenges of data quality, system integration, and the balance between automation and human strategy, plus a look ahead at Positionless Marketing and the trends shaping the future of personalisation in gambling.
