Uploaded June 2025 | Updated September 2026, 2 hours ago
🎙 NEXT.io Podcast #237 Sam Sadi, CEO of LiveScore Group
Sam Sadi sits down with Pierre Lindh to discuss the challenges and opportunities in the online sports betting industry, emphasizing the need for innovation and strategic advantages to compete with established brands, particularly in regulated markets.
⏰ Timestamps:
00:00 - Intro
00:16 - Sponsors message.
02:21 - Sam’s background and entry into the industry.
05:14 - Transition from Bwin to Gamesys and LiveScore.
07:26 - Origin of LiveScore.
11:08 - Launching LiveScore Bet and its synergy with LiveScore.
13:24 - Strategy behind integrating scores app with sportsbook.
15:09 - Challenges of being a new operator in the UK market.
17:08 - Strategic edge and ecosystem advantages.
19:03 - Why most media companies fail at launching sportsbooks.
22:23 - Simplifying the sports betting experience.
28:21 - U.S. market dynamics and challenges for challenger brands.
30:20 - Can LiveScore’s strategy work in the U.S.?
33:17 - Strategic execution and innovation by FanDuel & DraftKings.
37:31 - Trend #1: Southeast Asia as an emerging market.
43:13 - Trend #2: The long-term impact of AI on operations and user experience.
56:11 - Trend #3: Innovation vs. Incremental Improvement in iGaming.
01:02:14 - Historical inflection points in iGaming innovation.
01:08:05 - Trend #4: How to genuinely beat the black market.
01:23:59 - Bonus Q1: Sam’s top 3 industry brands.
01:27:00 - Bonus Q2: Sam’s dream dinner of industry legends.
01:28:36 - Closing marks.
🔔 SUBSCRIBE TO THE PODCAST
Spotify: open.spotify.com/show/409DefE06IKPhZzhDIDpH3?si=bf60dedab34e45bc
Apple: podcasts.apple.com/us/podcast/next-io-podcast/id1515442333
CONNECT WITH NEXT.IO
✩ Website - next.io
This episode of NEXT.io is brought to you by:
Pragmatic Solutions – Leading iGaming platform technology.
https://pragmatic.solutions/
Pragmatic Play – Industry-leading content provider.
pragmaticplay.com/en
🎙 NEXT.io Podcast #237 Sam Sadi, CEO of LiveScore Group
Sam Sadi sits down with Pierre Lindh to discuss the challenges and opportunities in the online sports betting industry, emphasizing the need for innovation and strategic advantages to compete with established brands, particularly in regulated markets.
⏰ Timestamps:
00:00 - Intro
00:16 - Sponsors message.
02:21 - Sam’s background and entry into the industry.
05:14 - Transition from Bwin to Gamesys and LiveScore.
07:26 - Origin of LiveScore.
11:08 - Launching LiveScore Bet and its synergy with LiveScore.
13:24 - Strategy behind integrating scores app with sportsbook.
15:09 - Challenges of being a new operator in the UK market.
17:08 - Strategic edge and ecosystem advantages.
19:03 - Why most media companies fail at launching sportsbooks.
22:23 - Simplifying the sports betting experience.
28:21 - U.S. market dynamics and challenges for challenger brands.
30:20 - Can LiveScore’s strategy work in the U.S.?
33:17 - Strategic execution and innovation by FanDuel & DraftKings.
37:31 - Trend #1: Southeast Asia as an emerging market.
43:13 - Trend #2: The long-term impact of AI on operations and user experience.
56:11 - Trend #3: Innovation vs. Incremental Improvement in iGaming.
01:02:14 - Historical inflection points in iGaming innovation.
01:08:05 - Trend #4: How to genuinely beat the black market.
01:23:59 - Bonus Q1: Sam’s top 3 industry brands.
01:27:00 - Bonus Q2: Sam’s dream dinner of industry legends.
01:28:36 - Closing marks.
🔔 SUBSCRIBE TO THE PODCAST
Spotify: open.spotify.com/show/409DefE06IKPhZzhDIDpH3?si=bf60dedab34e45bc
Apple: podcasts.apple.com/us/podcast/next-io-podcast/id1515442333
CONNECT WITH NEXT.IO
✩ Website - next.io
This episode of NEXT.io is brought to you by:
Pragmatic Solutions – Leading iGaming platform technology.
https://pragmatic.solutions/
Pragmatic Play – Industry-leading content provider.
pragmaticplay.com/en
