Uploaded June 2013 | Updated September 2026, 1 hour ago
Pin Ball Park - Best of #OgilvyCannes 2012
Client: Ford
Title: Pin Ball Park
Office: Ogilvy & Mather Paris
2012 Cannes Awards:
Bronze / Category: Promo & Activation
Parking in Paris is a contact sport. So, to raise awareness of Ford's new Park Assist feature, it was a simple matter of making Parisians vividly aware of how they park. Over a tight parking spot, Ford installed a giant pinball machine that reacted every time a car got hit.
After a few days, the driver with the highest score, and worst parking skills, got a brand new Ford with Park Assist as their prize.
Click here to follow and join the conversation on Twitter using hashtag #OgilvyCannes - bit.ly/HashtagOgilvyCannes
Pin Ball Park - Best of #OgilvyCannes 2012
Client: Ford
Title: Pin Ball Park
Office: Ogilvy & Mather Paris
2012 Cannes Awards:
Bronze / Category: Promo & Activation
Parking in Paris is a contact sport. So, to raise awareness of Ford's new Park Assist feature, it was a simple matter of making Parisians vividly aware of how they park. Over a tight parking spot, Ford installed a giant pinball machine that reacted every time a car got hit.
After a few days, the driver with the highest score, and worst parking skills, got a brand new Ford with Park Assist as their prize.
Click here to follow and join the conversation on Twitter using hashtag #OgilvyCannes - bit.ly/HashtagOgilvyCannes
