Uploaded April 2023 | Updated September 2026, 9 minutes ago
Many people are familiar with Alzheimer's Disease due to cases within their families. But many, many more people are unfamiliar with it, unaware of the toll it can take on the person afflicted with it, as well as those close to them. BAR Ogilvy and the Alzheimer's Association Portugal teamed up to create a campaign that speaks to the new reality that Alzheimer's creates and hopes to raise awareness around it, especially amongst younger generations. The film acts as a metaphor for how Alzheimer's can enter a person's life ad change everything, feeling like an invasion that results in an unrecognizable life.
Client: Alzheimer's Association Portugal
Team: BAR Ogilvy
Many people are familiar with Alzheimer's Disease due to cases within their families. But many, many more people are unfamiliar with it, unaware of the toll it can take on the person afflicted with it, as well as those close to them. BAR Ogilvy and the Alzheimer's Association Portugal teamed up to create a campaign that speaks to the new reality that Alzheimer's creates and hopes to raise awareness around it, especially amongst younger generations. The film acts as a metaphor for how Alzheimer's can enter a person's life ad change everything, feeling like an invasion that results in an unrecognizable life.
Client: Alzheimer's Association Portugal
Team: BAR Ogilvy
