Uploaded January 2023 | Updated September 2026, 1 minute ago
After almost three years of disruption thanks to the pandemic, lockdown loneliness, job insecurity, destructive fires, floods and rising living expenses driven by inflation, many Australians are going through a tough time. An average of 8.6 Australians die every day by suicide. Ogilvy Australia has developed the campaign for this year’s R U OK?Day theme, ‘Ask R U OK? No Qualifications Needed’. It’s an idea that speaks to every Australian, giving them the confidence to ask the simple, but potentially life changing question, ‘Are you OK?’
Client: R U OK
Team: Ogilvy Australia
After almost three years of disruption thanks to the pandemic, lockdown loneliness, job insecurity, destructive fires, floods and rising living expenses driven by inflation, many Australians are going through a tough time. An average of 8.6 Australians die every day by suicide. Ogilvy Australia has developed the campaign for this year’s R U OK?Day theme, ‘Ask R U OK? No Qualifications Needed’. It’s an idea that speaks to every Australian, giving them the confidence to ask the simple, but potentially life changing question, ‘Are you OK?’
Client: R U OK
Team: Ogilvy Australia
