Uploaded June 2013 | Updated September 2026, 2 hours ago
The Worst Breath in the World - Best of #OgilvyCannes 2012
Title: The Worst Breath in the World
Brand: Tic Tac
Office: O&M Paris
2012 Cannes Awards:
Silver / Category: Outdoor
Bronze / Category: Branded Content
As the makers of a fun, small mint, Tic Tac wanted to demonstrate just how devastating bad breath can be.
So, they set up unsuspecting people walking through a Rouen plaza. Just as someone asks them for directions, they—and everyone else—faint.
The damage ripples outward, captured on a giant video screen, as people throughout the city lose consciousness. Finally, one of the stricken weakly offers up a Tic Tac, and the whole city is revived.
Click here to follow and join the conversation on Twitter using hashtag #OgilvyCannes - bit.ly/HashtagOgilvyCannes
(client)
The Worst Breath in the World - Best of #OgilvyCannes 2012
Title: The Worst Breath in the World
Brand: Tic Tac
Office: O&M Paris
2012 Cannes Awards:
Silver / Category: Outdoor
Bronze / Category: Branded Content
As the makers of a fun, small mint, Tic Tac wanted to demonstrate just how devastating bad breath can be.
So, they set up unsuspecting people walking through a Rouen plaza. Just as someone asks them for directions, they—and everyone else—faint.
The damage ripples outward, captured on a giant video screen, as people throughout the city lose consciousness. Finally, one of the stricken weakly offers up a Tic Tac, and the whole city is revived.
Click here to follow and join the conversation on Twitter using hashtag #OgilvyCannes - bit.ly/HashtagOgilvyCannes
(client)
