Uploaded May 2026 | Updated September 2026, 4 hours ago
🎙️ NEXT.io Spotlight with Jeff Laniardo, Director of Sales at Optimove.
In this episode, Stuart Crowley, Commercial Director at NEXT.io sits down with Jeff Laniado from Optimove to discuss how CRM marketing is helping iGaming operators better understand, engage, and retain their players.
Jeff explains how Optimove uses player data, intelligence, modelling, and benchmarks to support operators across real-money gaming, sweepstakes, DFS, prediction markets, and other emerging verticals. The conversation also explores why CRM marketing is different from traditional B2B CRM tools like HubSpot or Salesforce, how AI decisioning can improve personalisation at scale, and why early-stage operators should build retention foundations before scaling acquisition.
⏰ Timestamps:
00:14 - Introduction to Optimove at NEXT.io NYC Focus Emerging Verticals
00:30 - What Optimove does for iGaming operators
01:08 - How operators benefit from Optimove’s gaming expertise
02:33 - Benchmarking player data across gaming verticals
03:33 - Why data-backed decisions matter in iGaming
04:22 - Emerging verticals: sweeps, prediction markets, DFS and more
05:17 - The rise of sweepstakes and new gaming sub-verticals
06:06 - What could be the next big iGaming trend?
07:48 - Why prediction markets are dominating the conversation
10:00 - Optimove’s approach to AI
11:12 - Using AI to decide bonuses, channels and timing
12:53 - Why Optimove is different from HubSpot or Salesforce
13:00 - CRM management vs CRM marketing explained
15:29 - Simple rule for understanding B2B CRM vs B2C CRM marketing
16:31 - What is Optimove’s Ignite Plus platform?
17:15 - How Ignite Plus supports early-stage operators
19:28 - Who qualifies as an emerging operator?
21:14 - How to get in touch with Optimove
21:37 - Final thoughts
Learn more about Optimove:
👉 optimove.com
🎙️ NEXT.io Spotlight with Jeff Laniardo, Director of Sales at Optimove.
In this episode, Stuart Crowley, Commercial Director at NEXT.io sits down with Jeff Laniado from Optimove to discuss how CRM marketing is helping iGaming operators better understand, engage, and retain their players.
Jeff explains how Optimove uses player data, intelligence, modelling, and benchmarks to support operators across real-money gaming, sweepstakes, DFS, prediction markets, and other emerging verticals. The conversation also explores why CRM marketing is different from traditional B2B CRM tools like HubSpot or Salesforce, how AI decisioning can improve personalisation at scale, and why early-stage operators should build retention foundations before scaling acquisition.
⏰ Timestamps:
00:14 - Introduction to Optimove at NEXT.io NYC Focus Emerging Verticals
00:30 - What Optimove does for iGaming operators
01:08 - How operators benefit from Optimove’s gaming expertise
02:33 - Benchmarking player data across gaming verticals
03:33 - Why data-backed decisions matter in iGaming
04:22 - Emerging verticals: sweeps, prediction markets, DFS and more
05:17 - The rise of sweepstakes and new gaming sub-verticals
06:06 - What could be the next big iGaming trend?
07:48 - Why prediction markets are dominating the conversation
10:00 - Optimove’s approach to AI
11:12 - Using AI to decide bonuses, channels and timing
12:53 - Why Optimove is different from HubSpot or Salesforce
13:00 - CRM management vs CRM marketing explained
15:29 - Simple rule for understanding B2B CRM vs B2C CRM marketing
16:31 - What is Optimove’s Ignite Plus platform?
17:15 - How Ignite Plus supports early-stage operators
19:28 - Who qualifies as an emerging operator?
21:14 - How to get in touch with Optimove
21:37 - Final thoughts
Learn more about Optimove:
👉 optimove.com
