Uploaded November 2025 | Updated September 2026, 1 week ago
Discover the benefits of working with online travel agents (OTAs) like Tripadvisor, Viator and GetYourGuide – from filling tours to building trust – and hear how Scottish businesses choose the best platforms for growth.
Jacqueline van den Akker (Grampian Escapes & Tours), Martin Heaney (Gallus Pedals), Paul Nixon (The Real Mary King’s Close), Liz Gunn (Rosebank Distillery) and Ian Ashton (SaltDog Marine) shares first-hand experience of working with OTAs and how these platforms have become an important part of their booking strategy.
OTAs such as Tripadvisor, Viator and GetYourGuide boost visibility and help fill capacity, offering reach many businesses can’t achieve alone. Customers trust these platforms, relying on reviews and rankings when choosing tours, attractions and experiences. As operators note, OTAs drive direct bookings and make it easier for customers to discover businesses without booking directly on their websites.
Discover how OTAs can support business growth beyond simply driving sales, help new products launch quickly, offer easy integration with existing booking systems, and create valuable opportunities for small and medium-sized businesses in a global marketplace. Learn the importance of selecting the right OTA carefully by choosing a platform that aligns with your market, group sizes and operational setup, and why smooth integration with ticketing and booking processes avoids unnecessary admin.
Whether you are an established or a new business exploring digital booking tools, gain a clearer picture of how to make OTAs work for you with these practical insights into the benefits of OTAs and what to consider when selecting a platform.
support.visitscotland.org
Discover the benefits of working with online travel agents (OTAs) like Tripadvisor, Viator and GetYourGuide – from filling tours to building trust – and hear how Scottish businesses choose the best platforms for growth.
Jacqueline van den Akker (Grampian Escapes & Tours), Martin Heaney (Gallus Pedals), Paul Nixon (The Real Mary King’s Close), Liz Gunn (Rosebank Distillery) and Ian Ashton (SaltDog Marine) shares first-hand experience of working with OTAs and how these platforms have become an important part of their booking strategy.
OTAs such as Tripadvisor, Viator and GetYourGuide boost visibility and help fill capacity, offering reach many businesses can’t achieve alone. Customers trust these platforms, relying on reviews and rankings when choosing tours, attractions and experiences. As operators note, OTAs drive direct bookings and make it easier for customers to discover businesses without booking directly on their websites.
Discover how OTAs can support business growth beyond simply driving sales, help new products launch quickly, offer easy integration with existing booking systems, and create valuable opportunities for small and medium-sized businesses in a global marketplace. Learn the importance of selecting the right OTA carefully by choosing a platform that aligns with your market, group sizes and operational setup, and why smooth integration with ticketing and booking processes avoids unnecessary admin.
Whether you are an established or a new business exploring digital booking tools, gain a clearer picture of how to make OTAs work for you with these practical insights into the benefits of OTAs and what to consider when selecting a platform.
support.visitscotland.org
