Uploaded February 2020 | Updated September 2026, 1 week ago
Online travel agents (OTAs) are websites that provide lots of travel options all in one place. In today’s crowded holiday market, many consumers find it convenient to use an OTA when booking flights, accommodation, tours, attractions and more. Integrating your business with an OTA can increase your reach and lead to more business.
While OTAs will take a commission on bookings, working with OTAs presents an opportunity to increase overall sales. In this video, Stuart Spencer, Marketing Officer for the Scottish Football Museum in Glasgow, talks about the benefits of working with OTAs.
Stuart discusses why it is important to maintain an appealing and user-friendly profile with partner OTAs. This approach has increased bookings to the Scottish Football Museum which now has a global reach. Have you considered using an OTA for your tourism business?
Find out more at: digitaltourismscotland.com
Online travel agents (OTAs) are websites that provide lots of travel options all in one place. In today’s crowded holiday market, many consumers find it convenient to use an OTA when booking flights, accommodation, tours, attractions and more. Integrating your business with an OTA can increase your reach and lead to more business.
While OTAs will take a commission on bookings, working with OTAs presents an opportunity to increase overall sales. In this video, Stuart Spencer, Marketing Officer for the Scottish Football Museum in Glasgow, talks about the benefits of working with OTAs.
Stuart discusses why it is important to maintain an appealing and user-friendly profile with partner OTAs. This approach has increased bookings to the Scottish Football Museum which now has a global reach. Have you considered using an OTA for your tourism business?
Find out more at: digitaltourismscotland.com
