STERG Tourism Industry Survey Results @VisitScotlandEssentials
STERG Tourism Industry Survey Results  @VisitScotlandEssentials
Uploaded February 2021 | Updated September 2026, 1 week ago
During November and December 2020, the Scottish Tourism Emergency Response Group (STERG) conducted a business survey to look back on the impact of the COVID-19 pandemic on tourism businesses with a focus on financial support and changes to their operations.

This STERG research provides vital insights into the challenges facing Scottish tourism and will inform the development of a comprehensive five-year plan for the industry, as recommended by the Scottish Tourism Recovery Taskforce.

After a full analysis of the survey results, Progressive Partnership, the independent research company who administered the research on STERG’s behalf, presented their research findings during this webinar. This provided both an overall Scotland perspective as well as sectoral and regional differences where applicable.
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STERG Tourism Industry Survey Results

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