Uploaded March 2026 | Updated September 2026, 2 weeks ago
What does Nissan stand for today—and where is the brand headed next?
In this clip from Cars & Culture with Jason Stein, Christian Meunier, Chairman of Nissan Americas, explains how Nissan is returning to the formula that originally made the brand successful.
According to Meunier, Nissan’s identity has always been built around three core pillars:
- Exciting, edgy vehicles
- Strong value and affordability
- Japanese durability
Over time, he says the brand lost some of that focus. Now Nissan is working to reconnect with its roots while introducing new technology like hybrid powertrains and bringing back iconic nameplates like the Xterra.
Meunier also explains why Nissan believes technology should serve the customer—not simply exist for the sake of marketing features—and why keeping vehicles affordable remains central to the brand’s strategy.
In this clip:
- Why Nissan believes it “lost its way” as a brand
- The three pillars behind Nissan’s identity
- Why affordability still matters in modern vehicles
- The philosophy behind Nissan’s future products
- How iconic vehicles like the 240Z, Maxima, and Xterra shaped the brand
Watch the full conversation with Christian Meunier on Cars & Culture, hosted by Jason Stein.
What does Nissan stand for today—and where is the brand headed next?
In this clip from Cars & Culture with Jason Stein, Christian Meunier, Chairman of Nissan Americas, explains how Nissan is returning to the formula that originally made the brand successful.
According to Meunier, Nissan’s identity has always been built around three core pillars:
- Exciting, edgy vehicles
- Strong value and affordability
- Japanese durability
Over time, he says the brand lost some of that focus. Now Nissan is working to reconnect with its roots while introducing new technology like hybrid powertrains and bringing back iconic nameplates like the Xterra.
Meunier also explains why Nissan believes technology should serve the customer—not simply exist for the sake of marketing features—and why keeping vehicles affordable remains central to the brand’s strategy.
In this clip:
- Why Nissan believes it “lost its way” as a brand
- The three pillars behind Nissan’s identity
- Why affordability still matters in modern vehicles
- The philosophy behind Nissan’s future products
- How iconic vehicles like the 240Z, Maxima, and Xterra shaped the brand
Watch the full conversation with Christian Meunier on Cars & Culture, hosted by Jason Stein.
