Uploaded May 2026 | Updated September 2026, 2 weeks ago
The President of Mercedes-Benz North America, Adam Chamberlain, sits down with Cars and Culture to break down everything happening inside the three-pointed star — including a brand-new $55,900 CLA electric vehicle (with 334-mile real-world range), a 400,000-unit U.S. sales target by 2030, and how Mercedes is navigating tariffs without passing costs onto customers.
Adam takes us behind the curtain on his return to Mercedes after running the eastern U.S. and Canada operations as Chief Operating Officer at Lithia Motors — the largest auto retailer in America. He shares what he learned from Lithia CEO Brian DeBoer, why he came back to the OEM side, and how he plans to put Mercedes-Benz back at #1 in U.S. luxury — closing a 90,000-unit gap with BMW and 70,000 with Lexus.
We also dig into the Brad Pitt F1 movie phenomenon, the new S-Class with Nvidia-powered AI, the upcoming AMG GT 4-Door EV (codename C590) that broke 51 world records in 8 days, the threat of Chinese automakers cracking into North America, his take on Canadian manufacturing, and the one metric he wants every dealer tracking in 2025.
⏱ CHAPTERS
00:00 — Welcome Back to Mercedes-Benz
5:41 — Why He Left for Lithia (And What He Learned)
11:15 — Why Mercedes-Benz Pulled Him Back
12:53 — The 400K Sales Plan & New $55,900 CLA EV
16:32 — EV vs Hybrid vs ICE: The Powertrain Strategy
23:13 — Tariffs, Pricing & Why Mercedes Held the Line
28:51 — The Chinese EV Threat to Western Brands
32:24 — The New S-Class & AMG GT 4-Door EV (C590)
35:36 — The Brad Pitt F1 Movie Halo Effect
🔔 SUBSCRIBE to Cars and Culture for more conversations with the leaders shaping the future of the automotive industry.
#MercedesBenz #AdamChamberlain #LuxuryCars #ElectricVehicles #Automotive #CarsAndCulture #F1Movie #AMG #BMW #Lexus #CLA #SClass #AutoIndustry #BradPitt #Tariffs
The President of Mercedes-Benz North America, Adam Chamberlain, sits down with Cars and Culture to break down everything happening inside the three-pointed star — including a brand-new $55,900 CLA electric vehicle (with 334-mile real-world range), a 400,000-unit U.S. sales target by 2030, and how Mercedes is navigating tariffs without passing costs onto customers.
Adam takes us behind the curtain on his return to Mercedes after running the eastern U.S. and Canada operations as Chief Operating Officer at Lithia Motors — the largest auto retailer in America. He shares what he learned from Lithia CEO Brian DeBoer, why he came back to the OEM side, and how he plans to put Mercedes-Benz back at #1 in U.S. luxury — closing a 90,000-unit gap with BMW and 70,000 with Lexus.
We also dig into the Brad Pitt F1 movie phenomenon, the new S-Class with Nvidia-powered AI, the upcoming AMG GT 4-Door EV (codename C590) that broke 51 world records in 8 days, the threat of Chinese automakers cracking into North America, his take on Canadian manufacturing, and the one metric he wants every dealer tracking in 2025.
⏱ CHAPTERS
00:00 — Welcome Back to Mercedes-Benz
5:41 — Why He Left for Lithia (And What He Learned)
11:15 — Why Mercedes-Benz Pulled Him Back
12:53 — The 400K Sales Plan & New $55,900 CLA EV
16:32 — EV vs Hybrid vs ICE: The Powertrain Strategy
23:13 — Tariffs, Pricing & Why Mercedes Held the Line
28:51 — The Chinese EV Threat to Western Brands
32:24 — The New S-Class & AMG GT 4-Door EV (C590)
35:36 — The Brad Pitt F1 Movie Halo Effect
🔔 SUBSCRIBE to Cars and Culture for more conversations with the leaders shaping the future of the automotive industry.
#MercedesBenz #AdamChamberlain #LuxuryCars #ElectricVehicles #Automotive #CarsAndCulture #F1Movie #AMG #BMW #Lexus #CLA #SClass #AutoIndustry #BradPitt #Tariffs
