How F1 Opened Up and Created Millions of New Fans 🏎️ | Werner Brell @CarsAndCulture
How F1 Opened Up and Created Millions of New Fans 🏎️ | Werner Brell  @CarsAndCulture
Uploaded June 2026 | Updated September 2026, 1 week ago
Werner Brell, CEO of Motorsport Network, on the seismic shift in Formula 1: by opening up social media access and letting drivers and teams pull back the curtain on the paddock, the sport made itself accessible to millions — driving a wave of younger, digital-first, and female fans.

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How F1 Opened Up and Created Millions of New Fans 🏎️ | Werner Brell

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